Incorporating DoorVision into your customer journey can significantly enhance user engagement and drive sales. To maximize the impact of this tool, brands should focus on seamlessly guiding users toward interacting with the visualization feature. Here are some best practices to ensure users engage with DoorVision effectively.
1. Website Integration: Make It Easily Accessible
Your website is the first touchpoint for many customers. Ensuring a smooth transition to the DoorVision app starts here:
Homepage Teaser Card: Feature a clear, compelling teaser on your homepage that introduces DoorVision’s visualization capabilities.
Product Detail Page Integration: Add a prominent button next to each door product, allowing users to visualize that specific model directly from the product page.
Widget Integration on Product Detail Pages: Embed an interactive DoorVision widget directly into product detail pages, allowing users to see doors in their space without leaving the page, enhancing convenience and engagement.
2. Showroom & In-Store Implementation
While digital adoption is key, physical showrooms also play a crucial role in engaging customers:
QR Codes on Showroom Displays: Place QR codes next to showroom doors, allowing customers to scan and visualize the same model in their home environment.
3. Printed & Offline Materials
Even traditional marketing methods can be enhanced with DoorVision:
Brochures & Catalogs: Include QR codes in your printed materials so customers can instantly interact with the digital visualization feature.
Conclusion
By integrating DoorVision across various digital and physical touchpoints, brands can significantly enhance customer engagement and streamline the buying process. A well-executed strategy ensures that users not only discover DoorVision but actively use it to make confident purchasing decisions in your favour.